Fassina Liquor Store

Joe Fassina & his partner at the time Martin Bailey, began the brand Vintage Cellars in 1988, and eventually grew to include 25 stores in South Australia and 40 in Victoria, until the brand was sold to Coles in 1992. Four stores were retained in the sale and, Joe, along with his son Ross, and daughter Eleanor, began a new liquor retail chain called Super Cellars. This new business was also very successful, and grew to have 10 Liquor stores spread around Adelaide and 3 in Melbourne, before the business was sold in 2003. After observing the rapid decline in quality of service and range in the changing liquor industry, Fassina Liquor Somerton opened to rave reviews with a heavy focus on customer service and everyday low prices.